The 2016 Ram 2500 and 3500 Heavy Duty pickups make the latest move in the ours-is-bigger-than-yours sweepstakes with Fiat Chrysler Automobiles’ (FCA) boasting best-in-class torque, towing capacity, and payload.

We’re imagining what a textbook about writing press releases on heavy duty trucks would look like. It’d probably be pretty thin, essentially encouraging the writer to use as much masculine hyperbole as they can dream up. Take these examples from Fiat Chrysler Automobiles Canada’s presser on the new Ram 2500 and 3500:

-“2016 Ram 3500 crushes the competition with up to 14,157 kg (31,210 lb) of SAE J2807-spec. towing capacity, beating the closest competitor by more than two tonnes” (Ram says that towing figure is up from last year’s 13,608 kg (30,000 lb));

-“Ram continues as “King of the Hill” in the heavy-duty battleground with the introduction of the 2016 model year Ram 2500 and 3500 Heavy Duty pickups;”

-“Ram Engineering and Cummins developed a new, hard-hitting fuel delivery and turbo boost calibration for the 6.7-litre I-6 diesel that produces an additional 35 lb-ft of torque” (that makes for 900 lb-ft total, which Ram says is the most torque ever offered in a mass-produced vehicle);

-“The 2016 Ram 2500 also continues its ¾-tonne towing leadership with a dominating 8,156 kg (17,980 lb) of capacity.”

Other FCA claims include a stronger rear axle to stand up to the 3500’s increased towing capacity, and says the 3500 also boasts the highest payload, with a rating of 3,352 kg (7,390 lb) with the 6.4L engine. The 2500 model’s claimed best-in-class three-quarter-tonne 8,156 kg (17,980 lb) towing capacity carries over from 2015.

Pricing starts at $41,895 for the Ram 2500, and $43,895 for 3500 models, not including a $1,745 destination charge. Production is set to start in the third quarter of 2015, and the trucks will reach dealerships before the end of the year.

2016 Ram Power Wagon Laramie Crew Cab 4x4

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