Autos.ca (formerly CanadianDriver.com) is the ultimate online destination for Canadian automotive information and advice on making smarter car purchase decisions.

Autos.ca helps users with their car purchase decision by providing uniquely Canadian automotive information that includes reviews, automotive news, pricing, car specifications and much more. Written by Canadians for Canadians, Autos.ca contributors include Canada’s best known automotive journalists.

In addition to offering over 20,000 pages of uniquely Canadian editorial content, Autos.ca provides access to the largest selection of new and used car inventory powered by autoTRADER.ca, as well up-to-date car incentives from car manufacturers and comparison tools.

Key measures¹:

• Over 300,000 unique visitors per month
• 2 million pages viewed per month
• Average Reach:
• 1.2% of Canadian Population
• 3% of automotive online population
• 51% of visitors are in the 35-64 years age group
• Over 58% of visitors earn a household income of $60,000 – $100,000

Advertisers

Autos.ca’s advertising clients include all major automotive manufacturers and many large companies in other industries.

Autos.ca works with clients to help them reach their target audience. Advertising options include the full range of IAB display ads, as well as unique sizes, micro sites, sponsorships and other advertising formats. Autos.ca will assist advertisers to select the appropriate format for advertising creative.

Autos.ca invites clients to inquire about non-traditional advertising and sponsorship opportunities including sponsored content, sponsored sections, co-branded features, contests, e-mail capture and e-mail campaigns.

To enquire about advertising rates, contact bill.wolch@trader.ca.

Source: 1. ComScore, August 2010