I gotta say that 3.3 Premium AWD looks pretty damn good for $35k... all it's missing is keyless entry and premium audio. Hopefully they add these as options over the next few years as this would make a great replacement for our Sportage. I don't want leather, and I don't particular care for the sunroof, so the Premium AWD looks like a great package for me. And it's $35k, but realistically, it'll probably be more like 32-33k with 0% financing over 60 or 72 months... so that turns it into a lot of vehicle for the price.