that colour, angle and option package make that auris look better than most images i have seen... it is just a wagon with an odd nose in most packages/colour combos.
anyways, while it's not sporty in a race scenario, it is sporty compared to most compacts that the potential buyers know. at a light, if you stomp on it, will it jump pretty quick? sporty! when i glance over my shoulder on an on ramp and see a big rig, if i push down, will it zoom up leaving the truck way back? real world sport. when i look at it, is it "sharp" looking and not covered in fake chrome? sporty.
they aren't calling it tuned, they aren't calling it a race car or performance machine. they are saying it's sporty. that's like saying a girl is "cute"... you can assume it means beautiful, but it really doesn't. but it's still a good thing.