I agree there is a need for basic transportation, I formerly had a Toyota Tercel, 5-speed, no power windows or locks, no cruise, but it did have A/C! I think for the price, Toyota should included A/C, if they want to offer in in other package with power windows, and cruise control fine, but lower the MSRP by $800-$1000. That is one of Toyota's biggest problem, they are the manufactures that includes the least in the base models, but has an MSRP of competitors that offer much more. Take out the damn bluetooth, which is less of necessity than power windows, cruise or A/C!