Minor changes and price increases for Toyota’s bread-and-butter utility

After being redesigned for 2013, it’s no surprise changes for the RAV4 for 2014 are relatively minor. Those enhancements also arrive with an equally minor increase in price across the range of trims.

For 2014, FWD and AWD LE models will get colour-keyed exterior door handles as standard with price increases of $80 and $5 respectively to $23,870 and $25,995. XLE models get standard chrome inner door handles, automatic headlamps, and satellite radio. FWD and AWD XLE prices increase $730 to $27,730 and $29,930. AWD Limited trimmed RAV4s will see an increase of $1,160 to $32,860 for the inclusion of satellite radio and premium navigation.

The RAV4 placed third amongst competitors in the SUV – CUV (under $35k) category at AJAC’s annual TestFest in October. It’s also the third-most popular small SUV in Canada (by sales) behind the Ford Escape and Honda CR-V, ahead of the Dodge Journey and Hyundai Santa Fe Sport.


Bold Looks, Spirited Performance :: The 2014 Toyota RAV4

Innovative features and impressive cargo capacity make the Canadian-built compact SUV a favourite with Canadian drivers

TORONTO, Ont. – Playtime never looked so good, with the bold styling, fun-to-drive performance, lots of storage space and an incredible list of features found in the 2014 Toyota RAV4.

“Last year, we completely reinvented the RAV4 – and this year we’ve made enhancements to popular models, making Canada’s popular compact SUV make even more sense for Canadians and their busy lifestyles,” said Larry Hutchinson, Vice President at Toyota Canada Inc. “Built in Woodstock, Ontario, the 2014 RAV4 is impressive by any measure – whether it’s driving dynamics, comfort for driver and passengers, or fuel efficiency.”

The 2014 RAV4 is offered in five models – two front-wheel-drive and three all-wheel-drive. Regardless of drive train, every model is engineered for fun, comfort, style, versatility and performance.

All 2014 RAV4 models feature a 176 HP 2.5L 4-cylinder engine coupled to a six-speed automatic transmission with sequential shift mode and three driver selectable drive modes – Sport, ECO and normal – to match the RAV4’s performance and efficiency to one’s driving style or desire.

The boldly sculpted body is more than visually distinct: The styling contributes to RAV4’ssignificant cargo capacity, plus an abundance of legroom for those sitting in the reclining rear seats. A lift-back rear door and lower loading height make it easier to load and unload up to 1,090 liters worth of groceries, golf bags, garden gear, or other goodies.

The 2014 RAV4 also receives top marks for safety, as every model is equipped with eight airbags, anchor points for child protector seats, and more. As with every new Toyota since 2011, the 2014 RAV4 is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake-force Distribution, Vehicle Stability Control, Active Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

All 2014 RAV4 models come with comfort, convenience and style features, including: Audio systems equipped with USB inputs and Bluetooth connectivity for portable devices, plus steering wheel-mounted audio and Bluetooth controls; air conditioning with a dust, pollen and deodorizing filter; power door locks with keyless entry; a full range of instrumentation including a fuel economy meter, tachometer, dual trip odometer, eco drive indicator, outside temperature gauge and more; power windows with driver’s side auto down; front windshield acoustic glass; a three-spoke steering wheel on a tilting/telescoping column; cargo and map lamps; plenty of thoughtful in-cabin storage; cruise control; 12-volt accessory power outlet and retained accessory power; reclining rear seats with a 60/40 split fold down configuration, plus fold-down centre armrest; dual power adjustable and heated exterior mirrors with integrated signal lamps; a rear spoiler with integrated LED stop lamp; and more.

The 2014 RAV4 is available in five models:

RAV4 FWD LE (MSRP starting at: $23,870) and
RAV4 AWD LE (MSRP starting at: $25,995)
These models have been enhanced for 2014 with colour-keyed exterior door handles as standard. Other features include: a four-speaker audio system with AM/FM/CD with mp3/WMA capability; adjustable driver and front passenger seats; fabric seat surfaces; 17” steel wheels; and more.

  • These models may be ordered with the available Upgrade Package, which adds: an enhanced audio system with 6.1” Display Audio, six speakers, and voice recognition controls; heated front seats; rear privacy glass; roof rails; a tonneau cover; and a back-up camera.

RAV4 FWD XLE (MSRP starting at: $27,730) and
RAV4 AWD XLE (MSRP starting at: $29,930)
These models have been enhanced for 2014 with chrome inner door handles, automatic headlamps, and XM Satellite Radio. Other standard features include: a 6.1” Display Audio system with six speakers; steering wheel-mounted voice recognition controls; dual zone automatic climate control; heated front seats; premium fabric seat surfaces; a back-up camera; auto up/down function on driver’s side window; rear privacy glass; tonneau cover; scuff plates; a soft-touch instrument panel with stitching; 17” aluminum alloy wheels with locks; roof rails; a power moon roof; variable intermittent wipers; fog lamps; and more.

  • These models may be ordered with the available Navigation Package, which adds: AVN Premium Navigation with Advanced Voice Recognition; SMS-to-Speech and Email-to-Speech services; Access to phonebook and streaming audio via Bluetooth; and more.

RAV4 AWD Limited (MSRP starting at: $32,860)
This model has been enhanced for 2014 with the inclusion of XM Satellite Radio and AVN Premium Navigation as standard. The navigation system features: a 6.1” display screen, 6 speakers, Advanced Voice Recognition, including steering wheel-mounted voice recognition controls; SMS-to-Speech and Email-to-Speech services; Access to phonebook and streaming audio via Bluetooth; and more.

Other standard features include: dual zone automatic climate control; eight-way power adjustable driver’s seat; heated front seats; SofTex trimmed seat surfaces; a back-up camera; auto up/down function on driver’s side window; auto-dimming rear view mirror; rear privacy glass; tonneau cover; cargo net; leather-wrapped steering wheel and shift knob; simulated leather door trim; chrome inner door handles; a sliding front centre console box; illuminated front cup holder; a power lift gate with remote operation; smart key system; push button start; scuff plates; a soft-touch instrument panel with stitching; 18” aluminum alloy wheels with locks; roof rails; a power moon roof; variable intermittent wipers; fog lamps; and more.

  • This model may be ordered with the available Technology Package, which adds: an 11-speaker Premium JBL audio system; Lane Departure Alert System; Blind Spot Monitor; Rear Cross Traffic Alert System; Back-up Sensors; and Automatic High Beams.

The 2014 Toyota RAV4 is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/rav4




About Mark Stevenson

Mark Stevenson is a former IT professional turned freelance automotive writer and news editor for Autos.ca. He's a member of the Automobile Journalists Association of Canada and former member of the Texas Automotive Writers Association (TAWA). Mark spends an inordinate amount of time on motorcycles and resides in Dartmouth, Nova Scotia with his two dogs - Nismo and Maloo. You can find him on Twitter and Facebook.