Polk Automotive Announces 2013 Loyalty Awards

Ford maintains most customers by brand, Cadillac most improved

The folks over at Polk Automotive have released their list of loyalty awards for 2013 and Ford again returns to the coveted “Overall Loyalty to Manufacturer” and “Overall Loyalty to Make” spots.

The awards, which Polk calls “the only fact-based awards in the industry based on owner loyalty”, are based on actual registrations and lease transaction information in the United States.

AWARD CATEGORY	AWARD WINNERS
Overall Loyalty to Manufacturer	Ford Motor Company*
Overall Loyalty to Make	Ford*
Most Improved Loyalty to Make	Cadillac
African American Market Loyalty to Make	Ford*
Asian Market Loyalty to Make	Toyota*
Hispanic Market Loyalty to Make	Toyota
Highest Conquest Percent of Registrations	Audi
Most Improved Conquest Percent of Registrations	Subaru
Non-Luxury Traditional Compact Car	Toyota Prius
Non-Luxury Traditional Mid-Size Car	Honda Accord
Non-Luxury Compact CUV	Honda CR-V*
Non-Luxury Full-Size Half-Ton Pickup	Ford F-150*
Non-Luxury Mid-Size CUV	Kia Sorento
Non-Luxury Mid-Size SUV	Jeep Grand Cherokee
Non-Luxury Traditional Sub-Compact Car	Fiat 500
Non-Luxury Mid-Size Van	Chrysler Town & Country*
Non-Luxury Traditional Full-Size Car	Toyota Avalon
Luxury Mid-Size CUV	Lexus RX*
Non-Luxury Mid-Size Pickup	Toyota Tacoma
Non-Luxury Sport Mid-Size Car	Dodge Challenger
Luxury Traditional Compact Car	Mercedes-Benz C-Class
Luxury Traditional Mid-Size Car	Mercedes-Benz E-Class
Non-Luxury Full-Size SUV	Toyota Land Cruiser
Luxury Compact CUV	Acura RDX
Non-Luxury Sport Car	Hyundai Veloster
Non-Luxury Compact SUV	Jeep Wrangler
Luxury Sport Car	Mercedes-Benz SL-Class*
Luxury Full-Size SUV	Land Rover Range Rover*
Luxury Traditional Full-Size Car	Lexus LS
Luxury Traditional Sub-Compact Car	Lexus CT200H
Luxury Mid-Size SUV	Mercedes-Benz G-Class
Luxury Exotic Car	McLaren MP4
Luxury Prestige Full-Size Car	Rolls-Royce Phantom