June 11, 2014
Four FIAT dealers in Canada will sell upcoming Alfa Romeo 4C
Chrysler has selected the dealers who will sell upcoming Alfa Romeo models in North America and four of those dealers will be in Canada, the company announced yesterday.
The release states this is the “first group” of dealers, hinting there are more to come. The four in Canada will be licensed to sell the 2015 Alfa Romeo 4C and limited Launch Edition later this year.
“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, Vice President of Network Development, Chrysler Group LLC. “Each Alfa Romeo dealer will have a unique staff dedicated to the brand’s premium market clientele. We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C. We anticipate that the Alfa Romeo dealer network ultimately will exceed 300 franchises in North America.”
The Canadian dealers listed are:
FIAT of Vancouver, dba Alfa Romeo of Vancouver, Vancouver, B.C.
Maranello FIAT, dba Maranello Alfa Romeo, Vaughan, Ont.
LaSalle FIAT, dba LaSalle Alfa Romeo, LaSalle, Quebec
JD FIAT, dba JD Alfa Romeo, Boischatel, Quebec
Of the 86 total dealers announced for the U.S. and Canada, all but three are FIAT dealers. The others are Maserati dealers.