Toyota’s youth brand looks to reignite passion of those under 35
When Scion first arrived in the US market, their funky offerings provided an alternative to the boring-baked-in Toyota models. The brand’s xB was, by far, the most popular vehicle when it was first released, but evolutionary design has rendered the model nearly irrelevant.
Other than the FR-S, Scion’s models have been somewhat blah of late, but Toyota is determined to change that with the new iM Concept set to make its world debut at the Los Angeles Auto Show next month.
Toyota says the concept “reflects the evolution of Scion as the needs and desires of its youthful customers also evolve.”
While very few details were released officially, teaser shots point to the concept being a Scion-ified version of the European market Toyota Auris (marketed as a Toyota Corolla in Australia and New Zealand), a compact five-door hatchback.
We will have details on the model when they’re available live from the Los Angeles Auto Show next month.