February 16, 2004
World Wildlife Fund Canada auctions Toyota Prius to raise funds
Toronto, Ontario – The World Wildlife Fund Canada (WWF-Canada) announced it will auction a 2004 Toyota Prius on eBay Canada to raise funds for the organization’s conservation and awareness-building activities. Bidders will be given a chance to own a 2004 Toyota Prius and a complete set of autographed Barenaked Ladies CDs while supporting the work of WWF-Canada, by logging on to eBay Canada’s website at www.ebay.ca/wwf between February 13 and 23.
WWF-Canada President Monte Hummel said this auction will do more than help raise funds for the organization’s conservation work. “Toyota’s generous donation will also enable us to raise awareness of the fact that eco-friendly alternative products – like the Toyota Prius – are readily available in the market. This is a great opportunity to encourage Canadians to lighten their footprint on the planet.”
Steven Page, one of the founding members of the popular Canadian band Barenaked Ladies and a noted environmentalist and proponent of alternative energy sources, helped WWF-Canada, TCI and eBay Canada make the announcement at the Canadian International Auto Show in Toronto. In November, Mr. Page – a member of WWF-Canada’s board of directors – became the first person in Canada to purchase the 2004 Toyota Prius.
“Steven Page has for years spoken his mind about the importance of preserving and protecting our planet, and the animals and plants who share it,” said Ken Tomikawa, President of Toyota Canada Inc. “This is a commitment which Toyota, as a global company, enthusiastically supports. Naturally we’re very delighted that Steven chose the Toyota Prius as his vehicle.”