Toronto, Ontario – Following its initial launch with 45 dealers in Montreal, Toronto and Vancouver last September, Scion will expand in 2011 with 40 “Phase II” dealers in 30 more markets across Canada next spring.

The company said that 70 per cent of inquiries it is receiving from customers are in the key “male under 35” target, and about half are new to the Toyota brand. Scion will continue to explore market opportunities across Canada and expects to identify candidates for expansion in even more markets.

The Phase II Scion dealers will include the following locations:

British Columbia: Nanaimo Toyota and Sun Country Toyota

Alberta: Stampede Toyota, Red Deer Toyota, Mayfield Toyota, Lethbridge Toyota, Country Hills Toyota, Sherwood Park Toyota, Heninger Toyota, Charlesglen Toyota, and Southpoint Toyota

Saskatchewan: Taylor Toyota

Ontario: Jackson’s Toyota, Toyotatown, Parkway Toyota, Heffner Toyota, Ancaster Toyota, Performance Toyota, Competition Toyota, Tony Graham Lexus Toyota, Russelle Toyota, Mendes Toyota, Bel-Air Toyota, Kingston Toyota, Guelph Toyota, and Cambridge Toyota

Quebec: Toyota St-Jerome, Estrie Toyota, Toyota Charlesbourg, Levis Toyota, Leville Toyota, Dery Toyota, Ste-Foy Toyota, Sherbrooke Toyota, Trois-Rivieres Toyota, Joliette Toyota, Toyota Drummondville, Villa Toyota, and Boulevard Toyota

New Brunswick: Acadia Toyota

Newfoundland: Toyota Plaza

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