New Grand Cherokee ‘climbs’ skyscraper

New York, New York – In a publicity stunt aimed at drawing attention to the
recently-redesigned Grand Cherokee, Jeep arranged for a Grand Cherokee to ‘climb
vertically’ up Vornado Realty Trust’s 2 30 storey Penn Plaza building to a “Jeep
Only” parking space at the top of the building. An estimated 500,000 people viewed
the feat on their daily commute.

Click image to enlarge

“Scaling a New York building positions the new Jeep Grand Cherokee at its rightful
place in the marketplace, literally above everything else,” said Jeff Bell, Vice
President-Jeep Marketing, Chrysler Group. “We wanted to make an impossible-to-miss
statement that incorporates the hallmarks of the Jeep brand and the capability and
performance of the 2005 Jeep Grand Cherokee.”

The Vornado Realty Trust owns 2 Penn Plaza — which is located above one of the
largest commuter stations in New York and is among the busiest commerce districts in
the country.