November 15, 2004
J.D. Power and Associates teams with Better Business Bureau
Arlington, Virginia – Americans in the market for a new or used car now have access online to the combined information resources of the Better Business Bureau and J.D. Power and Associates.
“There are two aspects to every car buying decision: which automobile to purchase and from which auto dealership. The BBB and J.D. Power and Associates — among the best-known and most highly regarded consumer information organizations — now offer car shoppers a one-stop resource to research automobile customer satisfaction ratings, locate a BBB member automobile dealer near their zip code and read helpful tips on buying a new or used vehicle,” said Ken Hunter, president and CEO of the Council of Better Business Bureaus.
“Consumers researching new vehicles online want information they know they can trust,” said Peter Marlow, partner at J.D. Power and Associates. “Combining our reliability ratings, which are based on verified vehicle owners, with BBB’s trusted network of automotive dealership members gives consumers a greater level of comfort as they research and shop for vehicles.”
Theoffers access to thousands of new and used car dealerships that are members of their local Better Business Bureau, as well as helpful tips on what to consider when purchasing a new or used vehicle. The enables online shoppers to view vehicle ratings based on experiences of verified vehicle owners. Under the new teaming agreement, prospective car buyers can access these helpful resources from either Web site.