April 12, 2005

GM to add a corporate badge to its vehicles

GM corporate badge
GM corporate badge. Click image to enlarge

Detroit, Michigan – In a move to link General Motors more closely with its vehicle brands, the company has announced that its corporate emblem will begin appearing on all 2006 vehicles produced and sold in North America, starting this month.

“The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them,” said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. “Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they’re driving benefits from GM’s global expertise in powertrain, design, engineering, and advanced electronics.”

The badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle.

Connect with Autos.ca