April 19, 2006
General Motors’ events promote Earth Day 2006
Detroit, Michigan – In honour of Earth Day 2006, GM is participating in a number of environmentally-focused events and activities around the U.S. and Canada. As part of this, the company is building on its existing “Live Green Go Yellow” campaign to promote the use of the cleaner-burning alternative fuel, E85 ethanol, with a special Earth Day advertising campaign and E85 ethanol fueling partnership announcement.
GM’s vehicle brands, manufacturing facilities and corporate activities are also recognizing Earth Day 2006 with a variety of initiatives. On the brand side, Saturn is sponsoring the Green Apple Music Festival in New York City featuring live music in over 30 venues around the city, and an Earth Fair showcasing environmental displays and demonstrations from a variety of organizations. Saturn’s new hybrid vehicle, the 2007 Saturn VUE Green Line, will be on display. GM’s manufacturing facilities around the country are hosting a variety of activities designed to educate employees and the public on various environmental issues. In Detroit, home to GM’s world headquarters, GM will participate in Earth Day activities at the New Detroit Science Center with a hydrogen fuel cell-powered vehicle display and information on GM’s research and development efforts in this future transportation arena.
For more information on GM’s Earth Day initiatives around the U.S. and Canada, please visit.