Vancouver, British Columbia – A month-long campaign has begun in British Columbia, reminding motorists about the seriousness of intersection safety and the high rate of crashes at intersections.

The campaign is a joint effort of the Insurance Corporation of British Columbia (ICBC) and the police, who staged a mock crash at the Vancouver intersection of Beatty and Robson to illustrate the seriousness of the situation. From 2004 to 2008, more than one million drivers were involved in intersection crashes, an average of more than 250 per day.

“In most cases, car crashes are preventable,” said Nicolas Jimenez, road safety director for ICBC. “We have the choice to change our common and risky behaviours, like running lights or tailgating. That’s why we’re asking people to slow down, focus on driving and use caution on the road.”

Police throughout the province will be targeting dangerous driving behaviours near intersections throughout November. For more information, visit Drive Smart.

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