Topic: Press and Marketing Costs

[snews]

Does anybody know the range of costs for writing and issuing a press release, advising on a media campaign and speech notes, and building/selling a media and contact list for a group of dealerships?

What's fair market value for something like that? 

[JacobBlack]

Somewhere between $500 and $500,000. 

[snews]

Yeah, that's about what I thought.

We're looking at the cost of a professional writer with major media experience (journalism and marketing) in a major market, writing around 300 words, and spending two to three days advising, editing, rewriting, etc.

On top of that, there is developing and selling a media contact list of roughly 200 names.

Can we narrow it down?   

[Triple Bob]

Half a shekel for an old ex-leper?

[Fobroader]

Half a shekel for an old ex-leper?

Bloody do gooder.....

Sent from my Galaxy S3

[DriverJeff]

Do you have enough need to warrant a full-time person or could a good PR firm do the trick?  I've seen enough automotive releases (and events) come out of these guys to know they do a pretty good job: http://www.cohnwolfe.ca

[snews]

It all depends on the cost, this is a one-off because its a conglomerate and not a specific business.  Its best if its local, but a PR firm or a a freelancer or journalist... whoever.  But still looking for a not-quite-so-ballpark cost.

[Patrick_D1]

It depends on the level of the associate working on your projects, as well as the size of the firm. In my (recent) past life I worked PR for Hyundai here in Canada. Based on my experiences, you're looking at anywhere from $75-$150/hour if you're working with a national firm. Smaller outfits may charge less. YMMV.

[snews]

Thank you Patrick!