I bought a one year old (2010) EcoBoost for my wife as both her in-town business car and for when her folks visited yearly from the UK - always for a month. Amongst many mountain trips from Calgary, it has also been to Yellowstone, loaded with us four adults, two young kids and a weeks worth of stuff and blazed at 80+mph over many 7000' mountain passes in Montana and Idaho without skipping a beat. All the while getting 10litres/100kms, albeit with me running premium (not required). Try to do that in any mini van let alone any domestic SUV. The only other vehicle that would come close to fitting that task would be a M-B GL class at more than twice the price.
We just bought a new 14' box tent trailer that has a dry weight of 3250lbs and will likely hit just shy of 3700lbs when loaded. It's a high wall TT so it is almost the same height as the Flex so it looks like 38' of one continuous vehicle. I drove from Edmonton to Calgary at 100km/hr and had an info reading of 14litres/100kms. With the tow package from Ford, it even comes with trailer anti-sway control, much like an F-150! Again, outside of a full size, truck based SUV, there is nothing in this price range (that I can think of) that can do this - and those full sized rigs would be getting 12 -15 mpg instead of my 20. As mentioned in an earlier post, the loyalty to this vehicle is high and I would definitely buy another, especially with the updates for 2013. BTW, this has nothing to do with the Edge platform. It is built on a modified Volvo XC90 platform and, as I own a 2005 2.5t, I can attest that the Flex blows the Volvo away in all performance aspects. I'll leave the looks to everyone's own opinion, but if your wife thinks it looks cool, she's a keeper...