So I think for the southern Ont cubicle warrior middle classes that 33% is still ok especially as it is 33% of family income.
Fully agree with what you say. And you had no mortgae by the time Mrs TPL got her bimmer.
A younger family who, on average, still carries a huge mortgage, and probably raises a kid or two, living on $50k/year takes the $40k "people's" car right out of their range.
Even at 50k NET, that's still about $4,000/mo
$4,000 - $1,200+ mortgage (incl. property tax)
$2,800 - $1,200 per kid (very conservative including childcare, toys and baby clothing, diapers and such)
$1,600 - $400 for food (my family of 5 is more like $1,000/mo)
$1,200 - $200 clothes and entertainment (which is VERY conservative)
$1,000 - $300 (car insurance + gas)
$700/mo is all the family has left at BEST. No saving, no vacations, no dining out. Any outstanding student loans?
Spending $400/mo on a car is NOT reasonable.
And that's on a $70,000 Gross income and only ONE car that costs $24,000 on the road, including freight and taxes with 0 down and 0% financing for 5 years.
Having no mortgage, a good inheritance, a trust find, or a fat savings account, or no dependent kids changes it of course but then it wouldn't be an average "younger" Canadian family.