The first Venza we saw here was one of the first crossovers offered on the market. Swoopy body, gigantic wheels and flashy interior, the Venza was tons sexier than the Highlander and made many friends.
Born as the Toyota Harrier, the current Venza is much smaller than the contemporary Highlander. It is, after all, based on the RAV4 even though it's often parked in the midsize category. Longer than the RAV but with less cargo room thanks to its swoopy hatch, the new Venza's mission is not utility. The Harrier, you see, was the JDM name of the very first Lexus RX. When you consider this, the new Venza makes sense.