This is one of the most interesting cars to hit showroom floors in a while, and that is during the massive HP wars that are bringing us 660hp beasts. Why? Because a large number of folks that can afford a new car can afford THIS car. We've got a nice little cadre of affordable performance cars (Genesis Coupe, etc) but none that bring such attention to chassis development AND value to the table.
And from Toyota and Subaru together? Who knew their first real collaboration would be this? Also, it's stunning that Canadian Subaru customers are treated to pricing that is not a 30-40% premium over their US counterparts. I suspect that is all Toyota's doing, as there was no way Subaru Canada could price the BRZ dramatically higher than the FRS. I bet there were a few apoplectic SoC execs...