I know it's been discussed here before but I haven't paid much attention to the Grenadier because I assumed it was vapourware.
But it's real. These went on sale in the U.S. last year and there are now two Canadian dealers, in Vancouver and Mississauga. This is a $90k+ body on frame SUV with solid axles front and rear and a BMW 3.0 turbo six mated to a ZF eight speed automatic. Sir Jim Ratcliffe initially wanted to buy the tooling for the Defender when it went out of production in 2015 but Land Rover turned him down. So he had to come up with his own design and bought the former Smart Car factory from Mercedes in Hambach, France.
Apparently this thing is quite large – about a foot longer than a new Defender 110. It's available in three trim levels and can be had with locking diffs front and rear. Recaro seats are standard but for $90k you don't get a ton of creature comforts. There are all sorts of accessories available though.
Good review from Harry Metcalfe:
https://www.youtube.com/watch?v=8Cr05r2CYskHe says he prefers the Defender and that INEOS has missed the mark in making such a back-to-basics off-roader when the competition is making refined but still capable off-roaders.
It's quite impressive to start a car company from scratch in this day and age, especially one only building ICE vehicles.
One rather odd option is you can choose the colour of the frame. Has that ever been done before?