I think the value in the Escape is at the entry-level end of the spectrum.
Is there any vehicle where the most expensive version represents the best value?
There are vehicles where the most expensive version can be justified. Not in a jacked-up Focus with AWD for $40k.
Name some. And tell us why they are a better value than the lower priced versions.
I didn't say there were cars where the most expensive versions represented better "value". I said they were "justified". Read.
Escape is a "budget" brand so there must be a reasonable threshold beyond which it stops making sense.
You wouldn't consider buying a townhome that had gold toilets installed throughout with a 200% markup with additional, and mandatory, butler service at $500/mo on top of regular condo fees, now would you?
And yet, it would be perfectly fine and expected in a $100M mansion.
I can see it from the marketing perspective where you tell your customers "Look, it's the same $40k car you see over there but you can have it for $29,900 OTD, you just won't have some of the crap tacked on that one that you probably don't need anyway". That would make SOME customers feel better about themselves that they are shopping in a $40k bracket.
So, a jacked up Focus with AWD at $40k makes no sense.