Topic: So amazing! BMW 540i

[SKYMTL]

More to come but man this BETTER BE a nice car $90k...

Changed that for ya....

For 90K I could have a Quadrifoglio sitting in my driveway.

There is a joke about giving multiple "fogs" there somewhere. 

But 90 grand is 90 grand. That buys a lot more than this bimmer whose sensors will get all confused under an inch of snow. And then it will ram your door 

At BMW they call that a "morning wake up door knock".

[Sir Osis of Liver]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

[SKYMTL]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

My thoughts exactly.  They've gone from The Ultimate Driving Machine to The Ultimate in Useless Gimmicks.  They are panicking because of lost market share to Mercedes....which is happening because they're becoming too much like Mercedes. 

[Fobroader]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

My thoughts exactly.  They've gone from The Ultimate Driving Machine to The Ultimate in Useless Gimmicks.  They are panicking because of lost market share to Mercedes....which is happening because they're becoming too much like Mercedes.

I remember as a kid always thinking that BMW was the german car to have besides a Porsche because they were the driver oriented ones, Mercedes were for old boring people......today, uhhh.....the M6 Grand Coupe looks good, besides that, I can't even think of a BMW I can honestly say I really like, let alone lust after. Mercedes however has really stepped up in my mind, their real AMG cars are all awesome, the AMG GT is one of the most stunning cars on the planet and as always, their SL is still one of the only convertibles on the planet I can stomach.

[mmret]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

[Sir Osis of Liver]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

Massaging seats, inflatable bolsters that react in corners, adjustable ambient lighting, that kind of thing.

Now Mercedes never advertised themselves as "The Ultimate Driving Machine" and have typically had pretty opulent machines at the top end, so they may not necessarily be judged by the same yardstick.

But back in the 1960s through the 1980s, at a time when The Big Three had standard power windows and seats, Mercedes would still have wind your own windows as standard. The difference being that the window crank would be stainless steel and immaculately designed, while the power window controls on the others would be cheap plastic bits or chromed pot metal. 

[SKYMTL]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

I'm in the range to be a modern BMW driver.  I'll eventually need to replace the Avant (horror) and  I want nothing to do with this thing. 

I'm a serious tech head too and I'd be embarrassed using the remote, not to mention the astonishingly terrible trust-fund teenager color scheme on the car.....but again, that's my opinion alone. 

[mlin32]

So much snow.....

Oh right, the film is about the car. Sure, it's a gimmick. But if it sells.......€€€ . That's all that matters to the shareholders.

[mmret]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

Massaging seats, inflatable bolsters that react in corners, adjustable ambient lighting, that kind of thing.

Now Mercedes never advertised themselves as "The Ultimate Driving Machine" and have typically had pretty opulent machines at the top end, so they may not necessarily be judged by the same yardstick.

But back in the 1960s through the 1980s, at a time when The Big Three had standard power windows and seats, Mercedes would still have wind your own windows as standard. The difference being that the window crank would be stainless steel and immaculately designed, while the power window controls on the others would be cheap plastic bits or chromed pot metal.

To be honest I'm not at all convinced that any of the three things you listed compares to this remote control thing in terms of pointless gimmickry.

Maybe the inflatable bolsters. Maybe.

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But really this remote control thing was used in Tomorrow Never Dies. If it's a Bond thing it's a gimmick

[KD]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

Massaging seats, inflatable bolsters that react in corners, adjustable ambient lighting, that kind of thing.

Now Mercedes never advertised themselves as "The Ultimate Driving Machine" and have typically had pretty opulent machines at the top end, so they may not necessarily be judged by the same yardstick.

But back in the 1960s through the 1980s, at a time when The Big Three had standard power windows and seats, Mercedes would still have wind your own windows as standard. The difference being that the window crank would be stainless steel and immaculately designed, while the power window controls on the others would be cheap plastic bits or chromed pot metal.

To be honest I'm not at all convinced that any of the three things you listed compares to this remote control thing in terms of pointless gimmickry.

Maybe the inflatable bolsters. Maybe.

How about Swarovski Crystal headlamps? 

[mmret]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

Massaging seats, inflatable bolsters that react in corners, adjustable ambient lighting, that kind of thing.

Now Mercedes never advertised themselves as "The Ultimate Driving Machine" and have typically had pretty opulent machines at the top end, so they may not necessarily be judged by the same yardstick.

But back in the 1960s through the 1980s, at a time when The Big Three had standard power windows and seats, Mercedes would still have wind your own windows as standard. The difference being that the window crank would be stainless steel and immaculately designed, while the power window controls on the others would be cheap plastic bits or chromed pot metal.

To be honest I'm not at all convinced that any of the three things you listed compares to this remote control thing in terms of pointless gimmickry.

Maybe the inflatable bolsters. Maybe.

How about Swarovski Crystal headlamps? 

You should have mentioned the light up 3 pointed star option. Bling is definitely a thing. But ultimately it's just another cosmetic option among many.

 Is bling the same as parlour trick tech?

Inquiring minds want to know.

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[KD]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Not sure what gimmicky stuff MB is really developing? Unless you mean self driving but honestly that's not a ginmick, it's the future.

This remote controlled car baloney is a gimmick. But it probably appeals to Modern BMW drivers.

Massaging seats, inflatable bolsters that react in corners, adjustable ambient lighting, that kind of thing.

Now Mercedes never advertised themselves as "The Ultimate Driving Machine" and have typically had pretty opulent machines at the top end, so they may not necessarily be judged by the same yardstick.

But back in the 1960s through the 1980s, at a time when The Big Three had standard power windows and seats, Mercedes would still have wind your own windows as standard. The difference being that the window crank would be stainless steel and immaculately designed, while the power window controls on the others would be cheap plastic bits or chromed pot metal.

To be honest I'm not at all convinced that any of the three things you listed compares to this remote control thing in terms of pointless gimmickry.

Maybe the inflatable bolsters. Maybe.

How about Swarovski Crystal headlamps? 

You should have mentioned the light up 3 pointed star option. Bling is definitely a thing. But ultimately it's just another cosmetic option among many.

 Is bling the same as parlour trick tech?

Inquiring minds want to know.

Sent from my SM-G930W8 using Tapatalk

According to the definition of gimmicky...

to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up):
to gimmick up a sports car with chrome and racing stripes.

[sailor723]

I drove an E class with the inflatable bolsters last year. Kind of cool at first but then quickly became a gimmick.

[KD]

I drove an E class with the inflatable bolsters last year. Kind of cool at first but then quickly became a gimmick.

Yeah, magnetic ride control makes much more sense to me in that regard.  In concept anyway, as I've never actually experienced either.

[mmret]

I drove an E class with the inflatable bolsters last year. Kind of cool at first but then quickly became a gimmick.

Yeah, magnetic ride control makes much more sense to me in that regard.  In concept anyway, as I've never actually experienced either.

They don't really do the same thing though. The inflatable boosters are to offset lateral G forces on your body.

I guess it's an alternative to tight fitting  Recaro seats.

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[wing]

The massage seats in this are amazing

[OliverD]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Really?

[Sir Osis of Liver]

Its kitsch "look at me" features like this which buyers of these cars live for so they can put on a nice little circus act for their friends and then never use them again.

This is exactly the kind of gimmick old BMW (or even old Mercedes, 600 Groẞer aside)  wouldn't even consider developing.

Really?

I should have been more clear. Old Mercedes ended with the W126. The W140 was the start of the gadgetry age, and reliability took a huge hit with the introduction of those models.

[mlin32]

I see the nostalgia settling into this thread..........

"Back in the good ol' days..........."

[Hannibalsmith]

Nice car and love the black wheels...

Don't get all the hate here. Its an expensive car, it better have some gadgets...the Benz E class has this as well, no?