Edit: I'll also say that I don't think anyone on this forum is as well researched on this stuff as Ron - so I'd put a lot of weight in his opinion.
Thanks for the kind words.
If someone wants to spend their money on ceramic, that's their prerogative. Nothing wrong with it. It just wasn't for me after being able to compare results side by side.
Polishing pads and compounds have come a long way too. I only do single steps these days with spectacular results. Our buddy Shane is using these same methods on customer cars now, so that says something too IMO as Shame is quite particular.
And as pointed out by many here, the newest toppers/waxes/sealants are also spectacular and are easily lasting into months with minimal to non existent elbow grease. Many of those can contain ceramic or graphene.
So for me, it doesn't nearly take as much time to keep a car looking spectacular as in years past, which is why I don't think ceramic is a good fit for my cars. Given how good polishes are these days, I also think they charge way too much for ceramic prep (unless the car's paint is similar to the cars Firm works on). So it doesn't represent a good value or superior finish for me either.
But this definitely falls under "to reach their own".