Not sure hauling a light weight patio set is TRUCK STUFF, could do that in a Maverick, or a minivan. A truck at Lightning price point, people want to haul their Bass Boat 6 hours across the state at 80mph with a UTV in the bed. For every Lightning I see on the road, I see 5 Raptors, because that's an awesome truck that does proper truck stuff. Lightning is a Tesla with a bed....And there's a market for that, but it's not the people who use their truck like a truck, it's the people who commute in a half ton everyday because they like the way it makes them feel. Unfortunately for Ford, that market isn't spendy enough to support a truck like this.