^^ firstly, the V6 had a 5 speed auto, not a 4 speed...the new 6-speed Auto would likely have helped fuel economy with the V6, but at 15% uptake rate, Toyota had a fair argument.
Let's also not forget that auto manufacturers think that Canada and the US are synonymous (jerks). The uptake rate of 2WD Rav4s would be much higher in southern states (sans neige), but I'd expect practically non-existent in Ontario.
When I saw the media unveil on the new Rav4, I nearly cried. I mean, good on them for trashing the 3rd row seats, but the V6 had potential. Axing the sliding rear seats for flexibility in legroom/cargo room? Seriously?!
To me, the styling became very messy from what was a clean design, however bland. I am not a fan of how the dash abruptly ends at the doors - there's just no flow. I, however, care little for style of cars.
I am a Subaru loyalist. I am biased. Toyota is a part-stake owner of Subaru. It seems like there's a lot of competitive similarities with the new Forester (i.e. memory height rear hatch, close cargo capacities, base engine power, etc). Toyota has thankfully updated their AWD to actually do something now, but it's still nothing to the Forester's. The Rav4's ground clearance shows that it is a different functioning vehicle and therein lies their reasoning to get one over the other.
Many journalists will bash the CVT in the Forester, but the fuel economy gains are staggering, and linear acceleration is nearly on par (8.9 for the FWD Rav4 - surely slower with AWD; 9.3 for the NA 2.5 Forester with CVT and standard AWD).
For me, it's no contest...where I may have considered a Rav4 in the past because of its V6, remote rear seat folding mechanism (now both cars have it), sliding rear seats, comparatively great fuel economy with a V6 (a 1L/100km city penalty and 0.1L/100km hwy over the base 4cyl), the Rav4 has become so mid-pack, that I see nothing new/exciting about it. It all comes together for a product that will sell to those who rely on Toyota's reputation (I helped my father purchase his Corolla, and we love it). Still, the Forester has a high-performance version (and now with updated chassis, brakes, and suspension to match)...I think the Rav4 has become the official grocery-getter.
Without the stand-out features of the previous generation Rav4, I just don't see why this compares favourably over the most direct competitor, the 2014 Forester.