Another Kia/Hyundai abomination.
I'm pretty sure Schreyer had to work within corporate/Korean design philosophy constraints, hence less than stellar results.
I personally doubt it.
If that's the case, why pay big $$ to poach the guy only to have him defer to some Korean design guy language?
Doesn't make sense.
Lots of things don't appear to make sense unless you have the big picture.
Few millions is nothing for Hyundai but huge at the time for their corporate image.
Of course I'm only speculating here, but isn't this what we do most of the time?
So you want to improve your corporate image not by his design (exclusively what he's known for), but by his name only?
Your big picture is different than my big picture. LOL [emoji38]
This is not what I said at all and I'll leave it at that.
Funny, I was watching an old TV series as I was typing this, and an early Hyundai Genesis was featured in a couple of scenes. THAT was a properly nice design - elegant, timeless, understated, very German-like...and I think it was designed under his early years at Hyundai. Or Genesis G70)80/90.
If he had anything to do with the recent Elantra/Sonata, without a gun at his head, he must've lost it.
In fairness to him, he's no longer the Chief Design Officer (or whatever Hyundai calls that position). Which, from my understanding, means he no longer actually pens any designs. And it's been several years since any of his penned designs were last used.
But certainly as President of Design Management, he should have a pretty strong, guiding influence. Or at least had enough sense to say "Ehhhh...maybe not this time" for some of the designs.
But then I have also read that some designers are really loathe to "constrain" the designs of other designers much at all. They are, after all, artists..and artists support artists even if the design is...different. But at some point I wished I would have seen some better guidance from him. It's on him exclusively IMO. And so in that regard he's disappointed me.
But Iook at Genesis. Mostly great designs with absolutely interesting design elements (spectacular wheel design for example). So clearly the talent or direction for good or even great design exists within Hyundai Motor Group.
