I was spot on last week or so when the new Focus showed up to say that Focus Active is something that would make a lot of sense in North America (I added that an AWD option would make it even more attractive).
I honestly think a proper hatchback, built with some utility in mind, slightly raised and with AWD option would be the next big thing. I for one, would be very interested in such a vehicle for my daily driver. I would much prefer a proper hatch with AWD and a bit more ground clearance (just enough to keep the hatch appearance), to a weird looking sub-sub-compact SUV/hatch. This is why I said Focus Active is very interesting.
VW has/had a Golf 4Motion in Europe for example and I always found it the perfect bland.... Still looks like a Golf rather than a weird-looking combination of SUV and hatch like GLA and other small raised hatches. VW Golf Alltrack hits the sweet spot, but it's based on the wagon rather than hatch.