If this ATS is much cheaper than the 3 or A4 equivalent they should sell lots. I know a lot of guys who are 30ish and would love to have a sedan with a manual transmission and rear wheel drive. Its a lot easier to sell a sedan to a wife than a coupe, and if caddy doesnt price itself out of the market, they should sell well. I for one would find it weird to walk into a Caddilac dealership, Im not on a respirator nor do I remember the papers advertising "V-Day, we won the war"!!!