do they used to get paid by brands? or trying to "protect" domestic? that ranking doesn't even make any sense at all.
It makes sense when you realize most people don't know jack $hit about cars..and yet now their "opinions" are being weighed in the IQS.
But you your question. No brands don't pay...not the way you think anyways.
The study is done independently..nobody pays for it. It's mailed to regular people who own the cars.
But if brand X comes out on top and wants to say "Best IQS winner" in their advertising, they have to pay JD Power for the privilege of saying so.
Wasn’t a problem when Lexus and Toyota were at the top eh?!?!
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Dodge is at the top for the same reasons Toyota / Lexus had been for a long time - outdated tech and platform tend to be easy to improve over time…
Now that they are sinking into new tech…and modernized approaches, they are experiencing all sorts of headaches.
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