That Ranger is only marginally smaller than the current F-150. That's why Ford decided not to bother.
while it might not be a LOT smaller, it is SUBSTANTIALLY lighter...in other words, while it's footprint isn't that much smaller, the truck itself is MUCH smaller...it is hard to compare apples to apples, as a Ranger Sport only offers an extended cab and a 6 ft box vs the 6.5 ft box in the F150 FX4, you can still look at some things...when comparing the two on
www.ford.ca, you can look at these differences:
Ranger MSRP: $25,749
F150 FX4 MSRP: $46,149
not everyone wants to spend $50k for a truck.
Ranger length: 5171mm
F150 lenth: 5888mm
Ranger width: 1811mm
F150 width: 2012mm
Ranger height: 1720mm
F150 height: 1933mm
Ranger weight: 1633 kg (3593 lbs)
F150 weight: 2498 kg (5496 lbs)
Ranger Cargo box volume: 1056 L
F150 Cargo box volume: 1855 L
Ranger interior cargo volume: 629 L
F150 interior cargo volume: 1158 L
as you can see, the F150 is substantially heavier and most dimensions are a sizeable difference (up), and the price difference is also important...i am sure if people could have a well equipped 4 door Ranger for $25-$30k like they have available in other markets, it would sell quite well...pick up trucks can be useful, but most people don't need a gargantuan behemoth that seems to be all we are offered here...an affordable small truck with an efficient diesel engine would be perfect.