when we purchased our last couple of vehicles, we built them online so we knew how much the car costs, plus what the payment would be...as we were financing, we knew what we wanted regarding a payment, but since the the financing was 0%, that certainly helped keep the payment down (and relative to the price of the vehicle)...we didn't really get much in the way of a "deal" per se, just the factory incentives, but honestly, the service has been good, and the process was pretty stress free and easy...as well, the vehicles were already very competitive in terms of pricing and had the features we wanted, so the price was fair.