All three versions of this car will be built in the same factory by Subaru.  The trio rides on a dedicated platform and at this time there are no plans to produce any other vehicles or variants from it; that includes the rumoured convertible and STI versions.  However, the gambler in us thinks there is a good likelihood that both of these will show up in the not-too-distant future.

Preview: 2013 Subaru BRZ subaru reviews car previews
Preview: 2013 Subaru BRZ subaru reviews car previews
2013 Subaru BRZ. Click image to enlarge

Subaru Canada states that the BRZ will be available in two trim levels in Canada: a base version and a yet-to-be-named upgraded version.  Both will be available with either a 6-speed manual or a 6-speed automatic transmission.  Standard equipment for the BRZ will include HID headlights, LED daytime running lights, summer tires and a rear limited-slip differential.  Step up to the higher-spec version and you will be treated to leather/alcantara seats, a rear spoiler, fog lights, seat heaters and more.  All versions at this time will come wearing 215/45R17-inch tires. 

Subaru knows building a serious sports car means it will more than likely end up on the racetrack at some point.  With the rear seats folded flat, we were assured a set of four track tires should fit into the car.  Those who take their weekend track events seriously should take note: one interesting detail that Subaru reps hinted at was that the BRZ may have pre-existing roll cage mounts. 

As with any model brand new to the market, fuel consumption is currently unknown.  However, Subaru is being very coy with this subject and would only say they believe the BRZ will be the most fuel efficient 100 hp/L engine.  They assured us testing results have surprised them.

Preview: 2013 Subaru BRZ subaru reviews car previews
2013 Subaru BRZ. Click image to enlarge

Subaru feels the main competitors to the BRZ will be the Scion FR-S (really? Wow, bold!), the Mazda MX-5 and the Hyundai Genesis Coupe when it goes on sale this June.  And because of the targeted price point, cross shopping with other cars in this segment like the Volkswagen GTI, Chevrolet Camaro V6, Mini Cooper and Ford Mustang V6 will also be likely.  Pricing is unknown at the time, but we were told it will fall between the Impreza and WRX.  Subaru is targeting under $30,000 Canadian.

Having had some time to sit in the car and to thoroughly look it over, it does appear that Subaru and Toyota have made a car with serious sporting intentions.  The rear seats are mainly just a novelty and the fake fender vents are a bit out of place, but the rest of the package is a solid offering.  The seats wrap around you and the meaty steering wheel feels ready for action.  The short-stalk shifter, toggle-switch HVAC controls and red stitching in the top-level BRZ all scream, “I’m a Sports Car!”

This car induces a moment of déjà vu that takes a few seconds to process before the words “Mazda RX-8” come to mind.  Aside from a nearly identical trademark paint colour, the BRZ shares traits like an unconventional engine, a dominating tachometer with inset speedometer readout, curvaceous front fenders, intimate four-seat interior, low torque and of course the main focus on great handling.  Now take away the rotary Mazda’s atrocious fuel consumption and reliability record, add a base price undercutting it by roughly 30 per cent and a Subaru dealership may be a very busy place this summer.  All that is left to do is take it for a first drive to see if it can back up all of its sporty promises.

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