Review and photos by James Bergeron

2014 Audi RS 7 Sportback
2014 Audi RS 7 Sportback. Click image to enlarge

Neckarsulm, Germany – The luxury market is an interesting beast, from watches and purses to alcohol and of course luxury automobiles. A segment developed purely by a marketing force that has convinced society that they need the very best. Of course as a result everyone strives to own these desirable products – for some it is a way of life, while for others designer items are the pure definition of a luxury, something they may never experience.

But for those that can afford the very best, manufacturers from all sectors now more than ever offer choice and distinction for the most discerning customer. Automobile manufacturers of the world are no different and the major players in the world luxury market reside in one small country – Germany.

Now that so many automakers are vying for a comparatively small portion of the market, more and more bespoke vehicles are leaving manufacturer assembly lines. This is evident in the case of Audi, where nearly one quarter of their world sales are of customized vehicles – and the epitome of these vehicles is the RS line consisting of the RS Q3, TT RS, RS 4, RS 5, RS 6, R8 and the all new for 2014 RS 7 Sportback.

Heavily based on the A7, the beautifully sculpted RS 7 offers seating for four occupants in ultimate luxury while offering the utility and convenience of a hatchback in a four-door sedan that enters the hotly debated category of four-door coupe.

Beauty inside and out

From the outside there is no denying that the RS 7 mimics the sporty and seductive shape of a typical coupe. In the past half decade or so Audi has been launching car after car that are, quite simply, gorgeous – it all started with the R8 in 2006 and has since spread throughout their entire model range.

The RS 7 sports a distinctive bumper and single-frame grille with beveled upper corners. From the side the sleek lines of the RS 7 are defined carefully and skilfully, the roof arch is a flat dome and the C-pillar stretches back for a clean flow to the rear hatch.

2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback
2014 Audi RS 7 Sportback. Click image to enlarge

Thanks to Audi’s extensive use of lightweight construction technologies and aluminum, the RS 7 weighs in at a low 1,920 kg: about 50 kg lighter than a Panamera Turbo, depending on the option packages selected. More than 20 percent of the RS 7 body is made of aluminum, including the front struts, front and rear cross-members, front fenders, the hood, rear deck lid and doors. Audi went as far as to stray from conventional round disc brakes to a wave design that saves three kilograms, or optional carbon fibre brakes can be had, which save 10 kilograms over a conventional design.

The interior of the RS 7 continues the theme of elegant yet purposeful design with the centre console oriented in the driver’s direction. Of course leather abounds, the available quilted pattern design adding an even more luxurious feel while maintaining that sporty character.

Aluminum or wood trims are available as well as coddling features like massage seating for the front row, heated and cooled seats and a Bang and Olufsen stereo system with over 1,200 watts powering 15 speakers.

The RS 7 Sportback has a long, electrically actuated rear lid that extends far up into the roof. The cargo area already offers a capacity of 535 L (18.9 cu ft) in the base configuration, and this can be increased to 1,390 L (49.1 cu ft) by folding down the 60/40 split rear seatbacks. Thanks to the straight cargo walls and virtually flat floor, the space can be utilized effectively.

2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback2014 Audi RS 7 Sportback
2014 Audi RS 7 Sportback. Click image to enlarge

Driver assist packages include radar-supported adaptive cruise control, stop-and-go function, park assist with 360-degree surround view, night vision assist, pedestrian detection, blind spot detection and much more.

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