2010 Ford Taurus
2010 Ford Taurus. Click image to enlarge

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Ford Motor Company of Canada

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2010 Ford Taurus

Asheville, North Carolina – Arriving in dealer showrooms a year earlier than originally planned, the 2010 Ford Taurus is expected this summer, starting at $29,999 for the base SE model (that’s a $1,000 price drop compared with the outgoing model). It’s been a somewhat circuitous route for the Taurus of late, a model that was discontinued in 2005, and replaced with the unsuccessful Five Hundred and Freestyle. Those vehicles were subsequently modified and renamed Taurus/Taurus X in 2008 with the Taurus X retiring shortly thereafter.

The 2010 Taurus is a considerable advancement over the previous model; a reinvention, if you will. It builds on the established Taurus platform (the D3 platform, originally the foundation for the Volvo S80/XC90, the next generation of which is the foundation for the Ford Flex and Lincoln MKX crossovers), but with improvements and enhancements including Ford’s new SR1 suspension, shared with the Lincoln MKS. Its role is now cast as Ford’s flagship large sedan (arguably the car the Five Hundred should have been in the first place).

Retired, replaced, rescued, revived and reinvented, this is an important car for Ford as it becomes more of a car company, and less dependant on large trucks and SUVs.

2010 Ford Taurus
2010 Ford Taurus
2010 Ford Taurus. Click image to enlarge

Available in SE, SEL, Limited and SHO versions, the 2010 Taurus is a fully realized and thoroughly commanding vehicle. The SE is a front-wheel drive (FWD) model, the SEL can be purchased in FWD ($32,999) or all-wheel drive (AWD) for $34,799. The $40,699 Limited and $48,199 SHO are AWD only.

The two main areas of discontent with the Five Hundred were power and styling. Ford addressed the issue of power when it revived the Taurus nameplate by fitting the car with its 3.5-litre Duratec V6 engine that makes 263-horsepower at 6,250 r.p.m. and 249 pound-feet of torque at 4,500 rpm. That engine also powers the 2010 Taurus, but is now mated to a six-speed automatic transmission with a manual mode that’s operated by steering-wheel mounted paddle shifters (SE trim isn’t equipped with the paddle shifters, however).

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