2013 Land Rover Range Rover Evoque Coupé
2013 Land Rover Range Rover Evoque Coupé
2013 Land Rover Range Rover Evoque Coupé. Click image to enlarge

Review and photos by Steven Bochenek

Evocative. Yes, that’s been said a billion times already. But looking at the Range Rover Evoque Coupé, well, it needed saying again. From angry CAP-TYPING gearhead trolls to the usually apathetic, everyone has an opinion. And that’s good.

On one extreme, there was my wife who misheard and asked if it was called an Ewok. Perhaps offensive to some, that’s actually a good place to start. The Evoque Coupé is unique, almost alien looking in its design and it’s charmingly huggable — just like those intergalactic teddy bears from The Return of the Jedi. Much of that has to do with the two doors where you’d expect four. More Ewokness: despite its cute looks the Evoque kicks ass so you’d better be careful around it.

Another, more informed, opinion came from published car fanatic Richard Pickering. He was intrigued how Land Rover corporate is dividing the brand space between its Range Rover and Land Rover lines. They’re taking very distinct routes. The Land Rover remains the country estate vehicle, while Range Rovers, most clearly the Evoque (Ewok) is designed for a playful catwalk in the city.

The outside design is impossible ignore. So illogically, we’ll begin inside. Here is a feast of luxury, some of it over the top, all of it top of the line.

The push-button start elevates Drive Select, supplanting a traditional shift knob.

‘Elevates’, you say? A Land Rover and Jaguar feature, this ‘advanced rotary gearshift’ is a puck-sized dial that emerges from a flat surface below the centre stack – where the shift knob would be.

It’s fun watching it surface. “There is no try. There is only do,” I would say, magically drawing the Drive Select dial up with my finest Jedi skills. You dial between Park, Reverse, Neutral, Drive and Sport modes. Then it disappears back into its swamp, er, I mean the console (let’s not get carried away, here) when you turn the car off.

2013 Land Rover Range Rover Evoque Coupé2013 Land Rover Range Rover Evoque Coupé2013 Land Rover Range Rover Evoque Coupé2013 Land Rover Range Rover Evoque Coupé
2013 Land Rover Range Rover Evoque Coupé. Click image to enlarge

This tester was blessed with the $4,500 ‘Pure Plus Package’. Yes, that’s the name. It’s a particular peck of perfect provisions provided to stimulate the senses. That includes sumptuous grained leather seats that have three-bum programming memory. In this world of Leatherine® and Swayd™ it’s always a pleasure to sink into the real thing. There’s something about that noise leather makes – and of course the smell. Another noteworthy feature in the package is the panoramic sunroof. You can’t open it because, as the name suggests, it is pretty much your whole roof. However, it comes with a power blind that slides shut from back to front, evoking more Yoda imitations and demonstrations of The Force.

For $450 extra, you get satellite radio on the Meridian stereo. Despite the panoramic roof, this car has been soundproofed almost to the level of deep space. The noisiest of cityscapes won’t intrude upon your personal concert hall.

It was a brisk April week when I had this tester. Fortunately the ‘Climate Comfort Package’ comes standard with the Evoque. It includes heated front seats and, more important, heated steering wheel, one of those luxuries that instantly becomes necessity. ‘Climate Comfort’ fixes frosty fingers fast.

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