Photo Gallery:
2014 Chevrolet Silverado

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2014 Chevrolet Silverado
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Was there a sale on red paint and I wasn’t invited? I rarely get red press vehicles and here I am in red four weeks in a row – red must be making a comeback for 2014. I know that the popular colours for the last few years have been silvers and blues, so 2014 must mark a year where new pigments are going into production.

But this week is very much not about the colour of the vehicle I’m driving but the vehicle itself. One of the most important vehicle launches for GM in years and probably the most important of this year, and as much as we love the Corvette, the Silverado and Sierra twins are where the money lies. GM has put their best foot forward to try to battle it out with Ford for best-selling truck once again.

2014 Chevrolet Silverado
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Thankfully I didn’t get an obscure version to test this week either. My tester is a 2014 Silverado Crew Cab model equipped with what Chevrolet calls the LT package trim. The Crew Cab Silverado accounts for 50 percent of Silverado sales and GM is expecting it to account for 60 percent with this new model. The engine is also the choice of most Chevrolet buyers: the upgrade 5.3L V8 over the base 4.3L V6 engine.

My tester does have a few goodies in it that increase the price though, so unfortunately it is not inexpensive, nor is it what I would call basic. An LT 4×4 Silverado like my tester has a starting price of $41,225, but after a list of additions the price climbs quickly to over $51,000 before taxes. As with any truck, the options are plentiful. You, the buyer, can decide what is important to you.

The big packages that my tester have are the Convenience package and the LT Plus package, these packages are far too long to list here but some highlights include: 10-way power driver seat, remote start, rear camera system, electric rear window defogger, dual-zone automatic climate control, 110-Volt AC power outlet and an AM/FM stereo w/8-inch colour touchscreen.

Pricing: 2014 Chevrolet Silverado LT Crew Cab 4×4
Base price: $41,225
Options: 5.3L V8 EcoTech3 – $1,225; Seats, Heated Front Bucket – $1,020; Custom Sport Package – $2,235; LT Convenience Package – $2,240; LT Plus Package – $730; Block Heater – $100; Cargo Tie-downs – $65; Assist Steps – $735; Bose Speaker System – $685; Option Package Discount – $555
Freight/PDI: $1,650
A/C Tax: $100
As-tested price: $51,455

RAM 1500
Ford F-150
Toyota Tundra
Nissan Titan
GMC Sierra

For more information on Chevrolet and the Silverado visit GM Canada

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