2011 Mazda2. Click image to enlarge
Los Angeles, California – Mazda introduced its subcompact 2011 Mazda2 to the North American market at the Los Angeles Auto Show today. The stylish, fun-to-drive five-door hatchback is expected to arrive in Canada in late summer, 2010.
Originally launched in 2007, the new Mazda2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the Mazda2 was selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction.
While developing the new Mazda2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new Mazda2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new Mazda2 without sacrificing attractive features that consumers desire.
More information on the 2011 Mazda2 interior, specifications and pricing will be available at a later date.