By James Bergeron

Photo Gallery:
2009 Lincoln MKS

Day 1:

2009 Lincoln MKS
Click Image to Enlarge

I’ve driven Lincolns before, when the new MKX (luxury crossover based on the Ford Edge) and MKZ (mid-sized luxury based on the Ford Fusion) were launched and I attended a small event where I was able to sample them briefly. It wasn’t really long enough to get acquainted with them, and honestly, there didn’t seem to be much to get excited about. Until recently — the past two years or so — Lincoln simply was no longer on the automotive map, but along with Ford they are attempting to make a comeback. This week I pilot the MKS, Lincoln’s new full-sized luxury sedan.

To say the vehicle that the MKS replaces in Lincoln’s line-up was dowdy would be an understatement. Not that you see many Town Cars on the road (at least not newer ones and not in Ottawa), but the demographic for the Town Car was, well, one of wisdom, you could say.

2009 Lincoln MKS
Click Image to Enlarge

The MKS is an entirely new ballgame. Lincoln is targeting a younger buyer, perhaps a buyer with a little colour remaining in their follicles or who have anything in their follicles at all, for that matter. Accord to Ford / Lincoln, the new MKS flagship is targeted at customers under 50 who value beautiful, modern design, more fuel efficiency and good value.

Just spending a few moments in the new MKS and taking a walk around its rather appealing exterior, you certainly come to a few conclusions that match up with Lincoln’s expected demographic. Value is certainly on the radar as the standard model starts at only $47,799, while my extremely well equipped tester comes in under $57,000, including freight.

Lincoln’s designers have certainly been taking note of some of their competition. The MKS reminds me of what I would guess would be Lincoln’s direct competition, the Cadillac CTS and DTS. While Lincoln chose a more fluid and soft design compared to Cadillac’s angular styling, the overall design feel is similar, both inside and out.

My loyal readers may remember that I am quite fond of the Cadillac sedans. Will the Lincoln stand up to my expectations?

2009 Lincoln MKS
MSRP as tested (including destination): $56,479

For more information on Lincoln and the MKS visit Lincoln Canada

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