Ford Evos concept
Ford Evos concept. Click image to enlarge

Manufacturer’s web site
Ford Motor Company of Canada

By Paul Williams

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Ford Evos concept

Rochester, Michigan – At a recent Ford media event in Michigan, Ford group vice-president, Design, and chief creative officer, J. Mays, unveiled images of the new Ford Evos Concept, a vehicle that brought some actual applause (light, but definitely audible) from the usually detached Canadian auto press in attendance.

“But we’re not building it!” emphasized Mr. Mays. “At least,” he continued, “We’re not building this coupe. But you will see elements of its design in Ford’s future products starting four months from now.”

Requests to identify which vehicle would feature the new design elements were met with the usual manufacturer coyness. Some thought a new Fusion; I thought maybe the upcoming Focus Electric, so we’ll have to see.

Ford Evos concept
Ford Evos concept
Ford Evos concept. Click image to enlarge

What is “for sure” is that the Ford Evos is one tasty looking vehicle. It showcases what Ford calls its new Global Design Language, while exploring “key future powertrain and vehicle technologies,” according to Ford.

“We wanted the Ford Evos Concept to give a clear message about where Ford design is heading — shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful,” said Mr. Mays.

The auto journalists, being a simpler lot, looked at the front of the Evos Concept and thought “Aston Martin,” but that’s surely an endorsement, given the Aston Martin’s comely visage.

For the mathematically inclined, the technical name for the Evos Concept’s striking grill is an “inverted trapezoid.” If you look at the current Ford Focus or Fiesta, you’ll see a similar shape although it’s currently divided horizontally in two. Lose the smaller top section, elevate the larger bottom section and there you have it: evolution in design, and a “new face” for Ford.

The technological foundations of the Evos Concept build on trends in personal communication and alternative motive power already evident in Ford’s SYNC communications system and hybrid powerplants.

Specifically, four areas are targeted: personalization, enhancement of the driving experience, driver well-being and electrified powertrain optimization.

Personalization options revolve around cloud connectivity, combining the driver’s preferences and driving habits with data from the “cloud,” such as work schedules, local traffic and weather conditions. According to Ford, “the car gets to know you.”

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