Toronto, Ontario – The Rubber Association of Canada (RAC) has announced that May 11 to 17 is Be Tire Smart Week, which encourages all Canadians to save fuel and reduce emissions by checking their tire pressure.

The association said under-inflated tires cost approximately $579 million each year in wasted fuel, and that it would take a boreal forest almost one and a half times the size of Prince Edward Island to absorb the carbon released annually due to the excess fuel consumed. Unless drivers take action, motorists will likely burn an extra 643 million lites of fuel in 2009 because one or more of their tires are under-inflated.

A tire that is substantially under-inflated does not roll as smoothly or as easily as was intended, which diminishes fuel efficiency due to increased rolling resistance.

“For Canadian drivers who care about the environment, not to mention fuel savings and safety, there is no easier way to fight climate change than measuring tire pressure monthly,” said Glenn Maidment, RAC president. “Gaining the best possible tire-related fuel economy and performance is easy for motorists who take the time to perform a few simple procedures to ensure their tires are always properly inflated.”

For more information, visit BeTireSmart.

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