Brussels, Belgium – Toyota Motor Europe (TME) has announced it will manufacture a full hybrid version of its C-segment hatchback, the Auris, at its facility in Derbyshire, England in mid-2010.
The Auris will be Toyota’s first European-built full hybrid. The engines will be produced at Toyota Motor Manufacturing’s (TMUK) facility in Deeside, North Wales.
“With today’s announcement, Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers,” said Tadashi Arashima, CEO and president of TME. “Such efforts are crucial if we are to see more low-carbon vehicles on European roads. Our decision to produce a full hybrid in the U.K. reflects both our confidence the quality and commitment of the TMUK workforce and the strength of our longstanding partnership with the U.K. government. Today’s announcement is positive for Toyota, our U.K. suppliers and the local communities here.”
The Auris launched in the European market in the spring of 2007 and has sold over 370,000 vehicles. The current model uses a 1.3-litre dual VVT-i engine and Toyota’s Start & Stop technology, which reduces CO2 emissions and improves fuel economy.