2010 Toyota Prius
2010 Toyota Prius. Click image to enlarge

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2010 Toyota Prius

San Francisco, California – Toyota has released details about its completely redesigned 2010 Prius. Its hybrid drive system is 90 per cent newly-developed, and Toyota says power has been increased by 22 per cent and fuel efficiency improved by seven per cent: combined fuel economy has improved to 3.8 L/100 km (74 mpg Imperial) from 4.1 L/100 km (69 mpg Imperial).

Major changes to the 2010 Prius include:

– three driver-selectable running modes: EV-Drive Mode which allows driving on battery power alone at low speeds for about 1.6 km in certain conditions; Power Mode that increases sensitivity to throttle input for a sportier feel; and Eco Mode which helps the driver achieve better fuel economy.

– a larger and more powerful 1.8-litre four-cylinder engine with reduced emissions replaces the 1.5-litre unit.

– four disc brakes replace the current model’s front disc/rear drum brakes.

– an aerodynamic new body design with a class-leading 0.25 coefficient of drag (Cd), improved from 0.26.

– the use of environmentally-responsible manufacturing methods and materials, such as LED headlights and plant-derived, carbon neutral plastics.

– Toyota’s first solar-powered ventilation system that pre-cools the Prius cabin in summer.

– more interior room, particularly rear-seat legroom and headroom.

– a redesigned interior with a new standard multi-information display panel that monitors fuel and energy consumption, and steering wheel touch controls that provide feedback via the instrument panel display.

– more safety features including standard stability and traction control, active front head restraints, and seven airbags.

– available Intelligent Parking Assist (IPA)

“For Toyota, designing the Prius has always represented an exploration of the car of the future. And now, more than ever before, that future car is here – not five years from now – but on its way to Toyota Canada Dealers and Canadian driveways this spring,” said Stephen Beatty, Managing Director of Toyota Canada Inc.

“Canadians understand that as a society, we need to redefine transportation to make it more sustainable. That means we need to offer solutions that are friendlier to drivers and passengers… friendlier to pedestrians and other vehicles… and friendlier to our communities and the planet,” Beatty said. “With the new Prius, we are pushing the envelope of what’s possible on four wheels, and offering Canadians a new way to join the sustainable transportation revolution.”

Pricing for the 2010 Toyota Prius will be announced shortly before it goes on sale in late spring, 2009.

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