Toyota Prius PHV
Toyota Prius PHEV.

Tokyo, Japan – Toyota will introduce its Prius plug-in electric hybrid (PHEV) into key markets in the first half of 2010, with approximately 600 units going to governments and businesses in Japan, the U.S. and Europe.

In Japan, Toyota will lease approximately 230 units to government ministries, corporations such as electric power companies, and local governments selected for the EV & PHV Towns program by the Japanese Ministry of Economy, Trade and Industry.

In the U.S., approximately 150 units will be provided to government agencies, corporations, universities and research agencies for a demonstration program that will collect driving data, and is aimed at spurring the developing of battery charging infrastructure.

In Europe, Toyota will lease approximately 200 units, with about 100 going to the city of Strasbourg, France. The Prius PHEV will also be introduce in the United Kingdom and Portugal, and the company is also considering ten other European countries, including Germany and the Netherlands, along with countries in other regions, such as Canada, Australia and New Zealand.

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