San Carlos, California – Electric sports car company Tesla Motors has announced it will open a regional sales and service centre in Chicago, the first of seven retail facilities it plans to launch this year.
The Chicago store will open this spring. Tesla opened its first showrooms in Los Angeles and Menlo Park, California last summer. The company also plans to open a store in London, England, is finalizing site selection in Manhattan, Miami and Seattle, and is scouting sites in Munich, Germany and in Washington, D.C.
“People in Chicago will soon see how the Tesla retail experience is vastly different from that of a traditional dealership,” said Michael van der Sande, senior vice-president of global sales. “Tesla’s cars are unique, and the look and feel of our stores reinforce the close connection we have with our customers.”
Tesla will unveil a prototype sedan on March 26, with an anticipated base price of US$57,400. The company said it has “no intention of being a niche automaker,” and that the Chicago store will introduce the company to more customers, and position it to launch a more affordable sedan for mainstream drivers.