Bloomfield Hills, Michigan – Smart USA Distributor LLC has announced it will plant a tree in recognition of each of the 24,622 Smart Fortwo models sold in 2008, to coincide with the brand’s first year of American sales.
Smart will plant trees in the Cache River State Natural Area in southern Illinois. It plans to continue the initiative for every vehicle sold in 2009.
“We are very happy to enter into a partnership with Daimler Financial Services and American Forests,” said Dave Schembri, president of Smart USA. “Smart USA, Daimler Financial Services and American Forests are committed to creating a healthier, greener environment. We wanted to select a project that not only reflected one of our brand’s core attributes, but will also create a better place to live for all Americans.”
The natural area is open to the public, and in the near future, a sign will be displayed at the entrance acknowledging the auto company’s contribution toward the tree plantings.