Las Vegas, Nevada – Pirelli has introduced its new Scorpion Verde, which it calls the world’s first “green” performance SUV, crossover and light truck tire, at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

The Scorpion Verde features decreased rolling resistance and an eight per cent reduction in weight for lower CO2 emissions, improved compounds to deliver longer tread life for higher mileage, and a manufacturing process that uses HAOF (Highly Aromatic Oil Free) compounds for less environmental impact.

Each tire has Pirelli’s EcoImpact icons on its sidewall, indicating its clean air, high mileage and low noise, energy-efficient qualities.

The company has a focus of pushing the “green” proportion of its tires from the current 20 per cent to 40 per cent by 2011, adding environmental sustainability to safety and performance.

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