Gaydon, England – Land Rover has announced that the finals of its global adventure, the Land Rover G4 Challenge, will take place in 2009 in Mongolia. The company said that the extreme climate of the Gobi desert and the blend of terrain will make Mongolia a natural fit with the event.

The Challenge program, which was first held in 2003, kicked off in September 2007 when the competition was announced at the Frankfurt Motor Show.

“We are very excited to confirm Mongolia as the main location for the Finals of the Land Rover G4 Challenge in 2009,” said Challenge manager Ed Tilston. “Our teams on the ground have been working to find routes that will push our vehicles and the competitors to their limits. Mongolia is a spectacular country which will enable us to create a truly extraordinary Finals event in 2009. We are also investigating the possibility of extending the Challenge into another area offering different extremes.”

The 18 national teams, each comprising one man and one woman and including one from Canada, will compete in a challenging exhibition that includes off-road driving and sports such as kayaking, mountain biking and climbing. The event is run in support of the International Federation of Red Cross and Red Crescent Societies. In addition, each participating nation will raise funds in aid of its National Society, with the winning team receiving a Land Rover to donate to that society. A donation has also been offered to the Mongolian Red Cross to support its Social Care projects. For more information, visit

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