Seoul, South Korea – Kia will bring several “green” vehicles to Europe as part of the Hyundai-Kia Automotive Group’s commitment to develop environmental technology.
The company announced nearly £2 billion of investment in “green growth,” saying that it aims to become one of the world’s top four manufacturers of low-emission vehicles by 2012. That is the year it has slated for the introduction of fuel cell electric vehicles on the Korean market.
In Europe, Kia plans several gasoline and diesel hybrid vehicles that will follow the introduction of its emission-reducing Cee’d ISG models within the next two years. The company is also working on plug-in hybrids, and has some of the most advanced fuel cell vehicles operating anywhere in the world. These vehicles will be exported within a couple of years of their introduction into the Korean market.
“The Hyundai-Kia Automotive Group is determined to bring affordable and usable green technology to the European consumer, and our introduction of Cee’d ISG and other environmentally-friendly technologies clearly shows that we have a firm grip on our plans for a green future,” said Sun Yung Kim, president of Kia Motors Europe. “We expect the demand for environmentally-friendly and low-emission vehicles will pick up strongly as the global market emerges from the current recession, and we are determined to be ready to meet that demand from our customers.”